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Does Brand advertising work on Facebook?
Facebook and Google+ are putting more and more brand advertising alongside their customers pages. However a recent survey by TNS found that 60% of consumers do not want to engage with such companies.
As consumers add more and more ‘friends’ to their social network so the volume of their content increases making it increasingly hard for advertisers to ‘cut through’. Despite this Facebook maintains that millions of people interact with brands through For more details go to the Financial Times article via this link http://www.ft.com/cms/s/0/57d72b8e-0afc-11e1-b62f-00144feabdc0.html#axzz1dJO4Y9Vx